DESIGN IN BALANCE

STRATEGY IN MOTION

WORK CREATED THROUGH THIS APPROACH IS VISUALLY CLEAR, INTENTIONAL, AND WELL CRAFTED. EACH DECISION IS GUIDED BY A STRATEGY THAT ADAPTS TO AUDIENCES, PLATFORMS, AND PROJECT GOALS. BALANCED DESIGN CHOICES SUCH AS STRONG TYPOGRAPHY, CLEAN LAYOUTS, CONSISTENT COLOR SYSTEMS, AND THOUGHTFUL COMPOSITION WORK TOGETHER WITH ACTIVE, FLEXIBLE STRATEGIC THINKING. THIS COMBINATION ALLOWS CREATIVE WORK TO LOOK POLISHED AND PROFESSIONAL WHILE STILL SERVING A PURPOSE. THE RESULT IS DESIGN THAT FUNCTIONS EFFECTIVELY, TELLS A COHESIVE STORY, AND BUILDS A MEANINGFUL CONNECTION WITH THE PEOPLE IT IS MEANT TO REACH.

THIS APPROACH ALSO SUPPORTS LONG TERM GROWTH FOR BRANDS AND PROJECTS. WHEN VISUAL DESIGN AND STRATEGY ARE ALIGNED, THE WORK BECOMES MORE ADAPTABLE AND CONSISTENT ACROSS DIFFERENT TOUCHPOINTS. IT ALLOWS IDEAS TO SCALE, CAMPAIGNS TO FEEL UNIFIED, AND USER EXPERIENCES TO FEEL INTENTIONAL FROM START TO FINISH. THE GOAL IS TO CREATE SOLUTIONS THAT NOT ONLY LOOK GOOD TODAY BUT CONTINUE TO PERFORM AS AUDIENCES AND TRENDS SHIFT OVER TIME.

A vibrant peacock with its feathers spread wide, standing in the middle of a dark city street at night, with tall buildings and an illuminated sky in the background. The words "BE BOLD" are displayed in bright green at the bottom of the image.
A professional headshot of a man with dark hair and a beard, wearing a dark blazer and a white collared shirt with small polka dots, against a light background.

ABOUT ME

Hello, I’m John Selgrad. I am a designer who brings visual creativity together with audience insight. I will graduate in 2026 with degrees in Graphic Design and Digital Audiences, which gives me a strong mix of design craft and digital strategy. I enjoy turning ideas into visuals that look great and match how people think, search, and interact online.

I create work that grabs attention and serves a purpose. My dual background helps me design with intention by connecting form, function, and user behavior. I am drawn to clean, balanced visuals, strong storytelling, and design systems that feel unified across every platform.

My goal is to make work that stands out, communicates clearly, and connects with people in meaningful ways.

DEMO REEL

AUDIENCE INSIGHT & STRATEGY

WHAT IS DIGITAL AUDIENCES?

Focusing on understanding, attracting, and engaging online groups using data, analytics, and strategy across platforms like search, social media, and apps, preparing professionals to drive organizational goals through digital insights. 

SEARCH ANALYTICS

AUDIENCE INSIGHTS

CONTENT STRATEGY

SOCIAL BEHAVIORS

CORE skills

design with purpose

storytelling that performs

Creative work backed by data

WHY IT MATTERS

turning insights into action

featured works

An open magazine with an article about wind turbines, featuring an illustration of a wind turbine and small houses in a green landscape, and text highlighting that one wind turbine can power up to 500 homes per year.

social issue campaign, bringing focus on using more renewable energy, especially wind power.

White tote bag with a logo hanging from a table corner. The logo depicts a wind turbine with the blue text 'Spin Turbines' and 'Splash Emissions' around it, on a plain background.
Brown cardboard box labeled "Urbana Halo microgreens kit" with basil, mint, rosemary, and thyme. The box has social media icons and the website "Urbanhalo.com" on it.

design concept and packaging

DESIGN IN BALANCE. STRATEGY IN MOTION.

DESIGN IN BALANCE. STRATEGY IN MOTION.